Tag Archives: Pinterest

Better Understanding Pinterest

Posted on September 26, 2012 by bermanevansretail

Pinterest is booming! As Brittany Landenberger reports for Multichannel Merchant: “It seems that everywhere you turn these days, the number one topic is Pinterest. Sure you’ve seen and heard all about the postives it has to offer, but here we’re going … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

An Interview with Mike Hayes, a Digital Marketer at Ben & Jerry’s

Posted on August 31, 2012 by bermanevansretail

Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe. Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed  … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

The Appeal of Pinterest to Retailers

Posted on August 28, 2012 by bermanevansretail

Cost Plus World Market is an interesting retailer: “From furniture and accessories, to food and drink, our online assortment never falls short of authenticity or affordability. Browse our multicultural home decor pieces, find unique party favors and gifts, or simply … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment