Tag Archives: online shopping

Using QR Codes to Prevent Showrooming

Posted on August 6, 2012 by bermanevansretail

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Geolocation Services on the Rise

Posted on August 1, 2012 by bermanevansretail

As eMarketer reports: “The percentage of Americans using mobile phones to find local information is  increasing dramatically, and the number of people in the U.S. broadcasting their location through geosocial sites is ticking steadily upwards.” This has major implications for … Continue reading →

Posted in Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment