Tag Archives: online shopping

Shoppers and the Internet

Posted on July 20, 2012 by bermanevansretail

There are two good recent reports about online shopping behavior. According to a study by Info Retail, young shoppers want better integration of their online and store experiences. Click here for the highlights of the study. In another research project, Empathica examined … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Will More Online Retailers Have to Charge Sales Tax?

Posted on July 16, 2012 by bermanevansretail

According to Monica Langley, writing in the Wall Street Journal, more states seem to be moving toward collecting sales tax on online puchases, regardless of whether the online firms have a physical presence in those states. This has been a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , | 1 Comment

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment