Tag Archives: online shopping

A New E-Tail Infographic

Posted on June 14, 2014 by bermanevansretail

Here is a new infographic on the extent of online shopping — including what people say they will and won’t buy online.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , | 1 Comment

Dealing with an Ominchannel Shopping Experience

Posted on June 10, 2014 by bermanevansretail

Understanding the consumer’s new path to purchase, which often often requires a very coordinated in omnichannel experience, is important for virtually every firm. As such, a recent article from McKinsey’s Edwin van Bommel, David Edelman, and Kelly Ungerman gives some … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 2 Comments

How to Have a Better Online Store

Posted on June 3, 2014 by bermanevansretail

More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services. Nonetheless, some of these retailers are not optimizing their online efforts. Here … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments