Tag Archives: mobile shopping

Why Shoppers Don’t Complete Online Purchases

Posted on August 14, 2012 by bermanevansretail

Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons. Recently, comScore looked into the phenomen of shopping cart abandonment. Milo Local … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Geolocation Services on the Rise

Posted on August 1, 2012 by bermanevansretail

As eMarketer reports: “The percentage of Americans using mobile phones to find local information is  increasing dramatically, and the number of people in the U.S. broadcasting their location through geosocial sites is ticking steadily upwards.” This has major implications for … Continue reading →

Posted in Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Shoppers and the Internet

Posted on July 20, 2012 by bermanevansretail

There are two good recent reports about online shopping behavior. According to a study by Info Retail, young shoppers want better integration of their online and store experiences. Click here for the highlights of the study. In another research project, Empathica examined … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment