Tag Archives: merchandising

How the Restaurant Industry Is Using Digital Media

Posted on November 13, 2013 by bermanevansretail

There are lessons to be learned by retailers from the experiences of the restaurant industry with digital media — both good and bad. According to eMarketer: “Social media have become a blessing and a curse for the restaurant industry. The … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

What Do Shoppers Want from Retailers This Holiday Season?

Posted on November 10, 2013 by bermanevansretail

We’ve been posting a lot lately about the 2013 holiday shopping season — which is already underway (despite the media fascination with Black Friday).  Here are links to two of our recent posts: “Gearing Up for the Holiday Shopping Season” … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments

Timing Holiday Promotions

Posted on November 7, 2013 by bermanevansretail

We know that many consumers will be hunting for bargains during the 2013 holiday season. And many retailers will be timing their discounts very carefully to generate the most total revenues — ahead of their competitors. So, what are retailers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments