Tag Archives: Facebook

Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

E-mail + Twitter + Facebook: 22 Tips to Cross-Channel Success

Posted on April 25, 2012 by bermanevansretail

Click the image to read about 22 multi-channel tips.

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment

Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by bermanevansretail

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment