Tag Archives: experiential retailing

Segmenting Holiday Shopper Behavior

Posted on November 14, 2017 by bermanevansretail

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Singles’ Day Rules!!

Posted on November 10, 2017 by bermanevansretail

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Harry & David Modernizes Its Web Site

Posted on November 6, 2017 by bermanevansretail

Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview. Harry & David has been part of the 1-800-flowers.com family of businesses since 2014. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment