Tag Archives: experiential retailing

Customer Effort Checklist

Posted on November 1, 2017 by bermanevansretail

Unfortunately, too many retailers don’t do enough research on the customer experience. These firms really do not “get” where they come up short. A good tool to use is a customer effort checklist.   A Customer Effort Checklist Consider these … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

How Shoppers Can Eat and Live Better

Posted on October 16, 2017 by bermanevansretail

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better. We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

More on the State of Store Retailing in 2017

Posted on September 14, 2017 by bermanevansretail

Here is an informative infographic on the state of store retailing in 2017 that is not all gloom and doom. According to Kevin Flanagan, director of content marketing for TimeTrade: “In our third-annual State of Retail survey, TimeTrade asked consumers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments