Tag Archives: experiential retailing

Personalized Retailing’s Future Looks Engaging: Tips

Posted on December 5, 2017 by bermanevansretail

As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Happy Thanksgiving. Black Friday Shopping Next?

Posted on November 23, 2017 by bermanevansretail

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?     And remember to look at our holiday shopping tips.   Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

John Lewis’ Fun Christmas 2017 Ad

Posted on November 21, 2017 by bermanevansretail

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at John Lewis’ fun Christmas 2017 ad.   John Lewis’ Fun Christmas 2017 Ad … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment