Happy Thanksgiving. Black Friday Shopping Next?

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?

 

Happy Thanksgiving. Black Friday Shopping Next?

 

And remember to look at our holiday shopping tips.

 

Black Friday Shopping Next?

Despite many shoppers avoiding Black Friday, millions are getting revved up. And they spend billions of dollars over Thanksgiving weekend. What about YOU?

Statista has two excellent infographics on Black Friday shopping. One covers the hours people shop. The other looks at impulsive shopping.

As Rebekka Keuss reports:

“A Statista survey on purchasing habits during the holiday season revealed that those participating in the Black Friday madness plan to make use of the many doorbuster deals, traditionally – is it a tradition already? – offered only during the early hours of the day. Being an early bird literally pays off, so that’s the logic of many holiday shoppers. Accordingly, pre-Black Friday advertising does too. So, if you don’t belong to the 47 percent planning to stay at home and you are looking for a new smartphone, some new swanky clothes or expensive toys for your kids, prepare to get up early; otherwise the Black Friday deals might be gone before you can make it to the stores.”

Black Friday Shopping Next? How early will you shop?

And Martin Armstrong notes:

“Eager deal hunters will be going out with specific purchases in their crosshairs. Once in the stores, however, there is always the chance of stumbling across a great bargain which proves just too good to resist. The results of the Statista Thanksgiving & Holiday Survey 2016 showed that the product types most likely to spontaneously jump off the shelves and into U.S. shoppers’ carts are clothing, consumer electronics, and games/toys. 43 percent of respondents said that they would make an impulse purchase of ‘clothing, textiles, or shoes if they saw a good offer on Black Friday.”

Black Friday Shopping Next? How are impulsive are you?

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , . Bookmark the permalink.

One Response to Happy Thanksgiving. Black Friday Shopping Next?

  1. Pingback: 2017 American Personal Consumption Spending | Retailing: From A to Z by Joel Evans

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