Tag Archives: experiental marketing

Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge

Posted on June 22, 2015 by bermanevansretail

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as … Continue reading →

Posted in Careers in Retailing | Tagged , , , , , , , , , , | 1 Comment

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

Posted on May 18, 2015 by bermanevansretail

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube. … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , , , | 1 Comment

An Infographic Look at Social Media Marketing in 2015

Posted on May 5, 2015 by bermanevansretail

As Kristy Schnabel reports for It’s Virtually Done: “Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment