Tag Archives: ethics

Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

Posted on July 31, 2015 by bermanevansretail

Earlier this week, we posted about “What Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!! In this post, we are furthering the discussion by publicizing a very recent article Josh Keller, K.K. Rebecca Lai, and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , | 1 Comment

Consumers Have Questions About Data Mining

Posted on June 28, 2015 by bermanevansretail

Privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment

TOMS’ “#WITHOUTSHOES” Campaign

Posted on June 11, 2015 by bermanevansretail

As we have reported before, TOMS Shoes (the online retailer) is one of the leading firms in terms of its social responsibility efforts. Its overall business mission is closely tied to its social responsibility efforts. Consider this: TOMS matches every … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments