Tag Archives: ethics

Online Retailers Not Always Offering Real ‘Sales’

Posted on March 11, 2016 by bermanevansretail

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And shoppers are often persuaded that … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | 1 Comment

What Happens to Our Privacy If a Company Is Sold?

Posted on March 5, 2016 by bermanevansretail

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , | 3 Comments

Do Company Ethics Affect Consumer Behavior?

Posted on January 7, 2016 by bermanevansretail

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments