Tag Archives: ethics

Holiday Return Fraud Is Billions of Dollars

Posted on December 10, 2013 by bermanevansretail

As we have noted before, customer fraud is a multi-billion headache for retailers. And return fraud is an especially tough issue with which to deal.  Just for the 2013 holiday shopping season, it is estimated that by the National Retail … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Who’s YOUR Hero? A Tribute to Mandela and Others

Posted on December 7, 2013 by bermanevansretail

GREAT READING!!! Evans on Marketing With yesterday’s passing ofNelson Mandela, it is a good time to read the article “Why We All Need Heroes” byHitendra Wadhwa: “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Customer Fraud Comes in Many Forms: “Wardrobing” Is One of Them

Posted on September 28, 2013 by bermanevansretail

Retailers are well aware that shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. But, the phenomenon of excessive customer returns seems to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 4 Comments