Tag Archives: discount

Understanding Shoppers’ Use of Coupons

Posted on December 17, 2012 by bermanevansretail

Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

The Holiday Shopping Season Starts Earlier Every Year

Posted on October 28, 2012 by bermanevansretail

Black Friday still gets a lot of attention as a busy shopping day — and rightfully, so. However, the holiday shopping season now starts well before Thanksgiving. Few retailers wait until then to offer promotions. According to research by shop.org, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment

The Discounting Boom in China

Posted on August 10, 2012 by bermanevansretail

After many years of exceptional economic growth, the Chinese economy has slowed down dramatically (something to which people in many parts of the world can certainly relate). As a result, consumers in China are becoming more discount-oriented. This presents both … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment