Tag Archives: customer service

Personalization in 2014

Posted on January 7, 2014 by bermanevansretail

For many years, retailers viewed personalization as the personal interaction between store employees and customers. Then, more recently, personalization for online retailers was exemplified by interactivity and mass customization. So, what is the next frontier for personalization? Consider these observations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | 4 Comments

Macy’s Increases Its Merchandise Offerings for Hispanics

Posted on December 6, 2013 by bermanevansretail

There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports:  “The  Hispanic population of the United States is the nation’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

BJ’s Approach to Black Friday

Posted on November 25, 2013 by bermanevansretail

We know that a lot more retailers are going to be open on Thanksgiving — as the Black Friday shopping frenzy more often moves to include both Thursday and Friday. Many companies are still staying closed on Thanksgiving. However, that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment