Tag Archives: customer service

How to Have a Better Online Store

Posted on June 3, 2014 by bermanevansretail

More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services. Nonetheless, some of these retailers are not optimizing their online efforts. Here … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments

Tips for Small Businesses: An Infographic

Posted on June 2, 2014 by bermanevansretail

New Republique is a creative Australian-based advertising agency. It recently developed the useful small business marketing infographic shown below. There are several good observations in this infographic for small firms.   Visually.  

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

The Growth of “Me-Commerce”: A Discussion and Infographic

Posted on May 26, 2014 by bermanevansretail

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of  ‘Me-commerce,’ where retail … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments