Tag Archives: customer loyalty

Will Walgreens’ New Rewards Program Be a Winner?

Posted on August 30, 2012 by bermanevansretail

Generally speaking, for rewards programs to be successful — which means generating more business through heightened customer loyalty — they must, at a minimum, fullfill these criteria: The program must be easy to use, the shopper can earn rewards that … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

More Shoppers Are Visiting Retailers’ Web Sites

Posted on August 29, 2012 by bermanevansretail

We know that showrooming is a problem for many retailers. But it’s pretty good news when shoppers look for information AND purchase at retailers’ Web sites. In an article today, eMarketer sums up a very interesting research finding from Compete: “Internet users … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Neiman Marcus: Is An IPO Ahead?

Posted on August 16, 2012 by bermanevansretail

Neiman Marcus is an upscale retailer with an iconic image and a loyal customer following. Fiscal year 2012 sales were $4.3 billion. As the firm’s Web site notes: “For over a century, the Neiman Marcus Group has stayed focused on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment