Tag Archives: customer expectations

Trends for 2013: A Video Look Ahead

Annually, JWT Intelligence presents its predictions for the following year. Check out this video for its top ten trends for 2013.  

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

Holiday Shopping Tips for YOU!!

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid being ripped off or overspending their budget. Click here to read this year’s tips: Holiday Shopping Tips for Consumers December 12  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

The Importance of Digital Tools During the Shopping Process: A Global Study

As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment