Tag Archives: customer expectations

More on the State of Store Retailing in 2017

Posted on September 14, 2017 by bermanevansretail

Here is an informative infographic on the state of store retailing in 2017 that is not all gloom and doom. According to Kevin Flanagan, director of content marketing for TimeTrade: “In our third-annual State of Retail survey, TimeTrade asked consumers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Better Attracting Loyal Consumers

Posted on September 13, 2017 by bermanevansretail

It is crucial that retailers continuously strive to attract and retain loyal shoppers — as we’ve discussed before. [Click here, for example]. As Martin Powton writes for Customer Think: “It takes so much effort to gain a customer now with an ever-increasing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

How Shoppers React to Bad Social Media Comments

Posted on September 5, 2017 by bermanevansretail

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment