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Tag Archives: CBS MoneyWatch
McDonald’s: Healthier Menu Still a Work in Progress
Despite its addition of fruit in children’s meals and other attempts at offering a healthier menu, McDonald’s receives a regular barrage of criticism from consumer and parent groups. It is, after all, still a fast-food chain — and the most … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged Alliance for a Healthier Generation, American Heart Association, CBS MoneyWatch, competition, customer expectations, global, healthy, McDona, merchandising, opportunity, promotion, trends, trust
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Abusive Behavior by Customers: The Downside of a Liberal Return Policy
We know that shoppers have high expectations with regard to company return policies. They want the returns to be easy and convenient, the terms of the returns to be liberal, and refunds/exchanges to be quick. Return policies often come up … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged abusive, bad behavior, CBS MoneyWatch, complaints, customer expectations, customer service, ethics, merchandising, promotion, REI, return policy, trust
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