Tag Archives: analytics

Retailers: Are You Studying Demographics AND Psychographics?

Posted on April 12, 2016 by bermanevansretail

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Better Utilizing Real-Time Data

Posted on April 1, 2016 by bermanevansretail

As we have noted before (see, for example, 1, 2, 3), many retailers are becoming more involved with retail analytics and big data. But, are they doing enough? Consider these observations by Ray Hartjen, reporting for RetailNext: “The best in retail has … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Best Jobs & Best-Paid Jobs in America

Posted on March 24, 2016 by bermanevansretail

Glassdoor is an online job search firm: It has a database of “more than 8 million company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos, and more. All of this information is entirely shared by those … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , | Leave a comment