Tag Archives: American Express

For Small Businesses: Payment Processing Must Be Easier

Posted on June 10, 2016 by bermanevansretail

For large retailers, handling multiple credit/debit card brands is pretty systematic due to their own sophisticated computer systems and the support from the major card issuers. The tasks are not as simple for small retailers. As reported by PYMENTS.com: “Running a … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , | Leave a comment

The “Small Business Salute” from UPS

Posted on May 3, 2016 by bermanevansretail

Following in the footsteps of the annual Thanksgiving-themed “Small Business Saturday from American Express,” UPS initiated its own “Small Business Salute” in 2015. According to Kate Maddux, writing for Advertising Age, this is the UPS plan for 2016: “The UPS … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Delivering In-Store Delight

Posted on April 28, 2016 by bermanevansretail

The in-store experience is often a key to the level of success for omnichannel retailers. Consider the advice from Katia Beauchamp, co-founder and co-CEO of Birchbox, a beauty and grooming multichannel retailer:  “Having a storefront is an opportunity to interact face-to-face … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment