Tag Archives: AirBnB

Learn More About the Sharing Economy

Posted on August 1, 2017 by bermanevansretail

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Does Rebranding Always Work?

Posted on February 25, 2015 by bermanevansretail

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments