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Tag Archives: advertising
“Have It Your Way” Versus “I’m Lovin’ It”
Retailers, especially chains, pay a lot of attention to their logos, color schemes, slogans, and other visual representations of their brands. And they are increasing their social media efforts accordingly. Check out this Burger King vs. McDonald’s infographic from HubSpot. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, aesthetics, Burger King, competition, customer expectations, customer loyalty, infographic, logo, McDonald's, multichannel, promotion, slogan
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Have Banner Ads Lost Their Allure?
Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads? Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question: “Banner ads … Continue reading
Do You Understand the Value of Cross-Channel Attribution?
In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged advertising, attribution, cross-channel, Forbes MarketShare, multichannel, planning, promotion, retail analytics, trends
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