Using Robotics to Aid — NOT Replace — Workers

We are aware that robots are projected to replace many jobs in the future. But robots can also assist — not replace — workers. Here’s an example from the Wall Street Journal involving warehouse functions.

As reported by Jennifer Smith:

“Known as ‘collaborative’ robots, they are small and relatively cheap—costing tens of thousands of dollars—compared with miles of conveyor belts and automation systems that run into the tens of millions. The new robots are designed with the majority of warehouses worldwide in mind, where orders continue to be fulfilled manually by people pushing carts up and down aisles. Robotics firms pitch them as a way to help people work faster and boost productivity during busy times, such as the holidays, when extra labor is harder to find. Surging online sales and a tight labor market have made it more difficult and expensive to fill warehouse jobs.”

“’It’s not meant to replace human labor, but you can get greater throughput with the same size workforce, said John Santagate, an analyst with IDC Manufacturing Insights, part of research firm IDC. For instance, robots can slash the number of steps workers take to fulfill an order. But they don’t grab objects off shelves, a task that is simple for humans but tricky to automate, though developers are getting close.”

 

 

Posted in Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Being Viewed More Credibly/Authentically

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain.

As Bob Hutchins reports for Business 2 Community:

“Did you hear the story about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch far and wide across your entire business.”

“You can review the infographic below to check out several ways that the marketing and communication strategies used on your Web site affect your credibility.”

 


 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

How Good Is the Customer Experience YOU Offer?

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low.

Melissa Global Intelligence is a firm that provides in-depth data quality tools and services. It recently published “What Kills the Customer Experience?” by Nathan Safran:

“Melissa recently commissioned NAPCO Research for a wide-scale survey of 126 E-commerce managers. Participants were asked to speak specifically about their perceptions regarding 1) obstacles to customer conversion and loyalty and 2) the role of improved data accuracy in approaching these challenges. Our findings revealed that in the life cycle of the online purchase, two primary ‘pain points’ are evident: checkout and delivery. For customers, these intersections can yield a sense of dissatisfaction sufficient to cause shopping cart abandonment or even refusal to shop at the site in the future.”

 
Click here to access an interactive, scrolling version of the article.

Click each image below to access the individual pages of the article in a large format.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment