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Tag Archives: Melissa Global Intelligence
How Good Is the Customer Experience YOU Offer?
For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, customer experience, dissatisfaction, Melissa Global Intelligence, planning
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