Retailing: From A to Z

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by bermanevansretail

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture.

As reported by Mikelle Leow for Design Taxi:

“Setting your home up shouldn’t be that difficult. Pieces should connect, and you should not be able to find any loose ends—but if you ever do, there’s always IKEA Assembly Service. In this clever campaign by Miami Ad School Madrid for IKEA Assembly Service, furniture fixtures are part of puzzles such as the ‘Game of 15’, a jigsaw, and a Rubik’s Cube. If you’re stuck on a puzzle, IKEA doesn’t just hand you a hint — it solves the whole riddle for you.”

These three images are from the IKEA 2017 campaign. (Images by Miami Ad School Madrid via Ads of the World)

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged advertising, furniture assembly, Ikea, it shouldn't be that hard, Miami Ad School Madrid | Leave a comment

McDonald’s: Selling Lobster Rolls in Maine

Posted on August 14, 2017 by bermanevansretail

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”.

Here’s an example, as reported by Chris Snyder for Business Insider:

“When you think of McDonald’s, you typically think big golden arches and a red roof. This restaurant is much different. A unique McDonald’s in Freeport, Maine was installed inside an old mansion built back in 1850. It maintains the Victorian aesthetic and even offers lobster rolls for the complete New England experience. This is what it’s like.”