Leading Retail Groups on LinkedIn

Posted on August 1, 2012 by bermanevansretail
Michael Howard, a professional resume writer and the host of two LinkedIn groups, has listed dozens of retail groups that are active on LinkedIn at his blog. Howard cites the names and size of dozens of groups — many career-related — along with their URLs.
Click Michael’s photo to see the list.

 

 

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail
Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc.
Now, it is time for retailers to better utilize Pinterest as a communications and promotion device. As Jaime Hoerbelt reports for Promo: “One platform that is well suited to many facets of niche marketing is Pinterest. The platform appeals to a variety of interests, such as fashion, travel, cooking, baking, and design, and it is easy to segment these topics into different boards with their own set of followers.”
Click the image to see Hoerbelt’s tips.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

E-Commerce & Multi-Channel Fulfillment

Posted on July 31, 2012 by bermanevansretail
In a recent white paper, Exel (a contract logistics provider) noted that: “Due to the rapid increase in online sales, many retailers are outgrowing their supply chain infrastructure, forcing a decision of how and where to invest. Because of this unique interaction of e-commerce expectations, rapid growth, and financial uncertainty, the challenge of building flexibility into the retail supply chain structure is now more complex than ever. In the end, solving for these challenges will be the key to success.”
Click the image for the full PDF report.

 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment