When many big-box retailers — and even chains with medium-sized stores — move into urban locations, they need to think differently. The smaller space has to be used creatively.
According to Stephanie Clifford: “As young Americans move to cities, retailers that grew up in the suburbs are following them. And unlike previous efforts, they are doing it the cities’ way. With little room to expand in the suburbs, retailers, including Office Depot, Wal-Mart and Target, are betting that opening small city stores will help their growth.
Retailers already have enough to worry about in trying to improve their bottom lines. Now, a new term is entering the vernicular: sweethearting.
According to Andrew Wren of Wren Solutions, in an article for Chain Store Age: “It’s no secret in the loss prevention industry that sweethearting, the practice of giving customers unauthorized discounts or free merchandise or services, is a major source of loss in retail. In fact, it has long been recognized as the most common type of employee theft and the largest contributor to loss in the industry. It is also a unique challenge to loss prevention efforts. Unlike other forms of employee theft, both the customer and the employee are aware of sweethearting.”
StubHub (“where fans buy & sell tickets”) was started in August 2000 as a small entrepeneurial venture. Today, it is a giant that is part of the eBay empire, with a mission statement that has remained pretty constant over the years: “At StubHub, our mission is simple: provide fans a safe, convenient place to get tickets to the games, concerts, and theater shows they want to see, and an easy way to sell their tickets when they can’t go.”
To read more about the StubHub story, click here. [Note: There is a video clip at this link on the new venture of StubHub’s founder.]