Surviving Cancer and Living Well

Posted on June 25, 2018 by bermanevansretail

Dear readers:

As you may already know, I am an extremely lucky pancreatic cancer survivor. Fortunately, I am surviving cancer and living well. I have written about that before at this blog. 🙂

I feel a strong need to give back, so I have written: Surviving Cancer and Embracing Life: My Personal Journey. My goal is to help others and their families better cope with their illnesses. I offer a message of hope. This is my mission in life.

I need your help. Please.

 

Surviving Cancer and Living Well

I have a published a Kindle E-book version of this book. It is available at Amazon for $0.99. Could you please buy a copy and let others who could benefit know about the book. ALSO, could you please leave a review at Amazon. That is the only way that I can get the word out to attract more readers. Click here to go directly to the book or click the cover below.

Surviving Cancer and Living Well -- E-book

In addition, there is a paperback version for $4.29, with free shipping for Amazon Prime members. Click here or the book cover below.

Surviving Cancer and Living Well -- Paperback

And there is a FREE PDF file at my new blog: https://survivingcancerembracinglife.com/book/.

Thank you so much. I really want to inspire others not to lose hope.

 

Why I Wrote This Book

I am writing this book to foster hope among those with any major illnesses and their families. Despite the subject matter at hand, I want to try to be uplifting – and even inspiring.

There is a light at the end of the tunnel, even if that light is not as bright as before. And sometimes, we have to fight to see that light. I am NOT a medical professional. I am not alone in my battle with cancer. This is one person’s journey, both the ups and downs – with the strong determination to have the best life possible for as long as possible.

Yes, I am a pancreatic cancer survivor. I underwent an 8-½ hour Whipple surgery to remove the cancer. I had a lot of problems during chemo. As a diabetic, I passed out from low blood sugar a few days after finishing chemo. As a result, I had to miss my daughter’s bridal shower. And I had to have cement pumped into my back. I have a lot of other stuff going on. But enough of that. I am NOT complaining. I just want you to see where I have been – and where I still am going.

With this book, I want to share my personal cancer journey with you. I want to offer hope and support to those dealing with any terrible disease and their families. Why? To quote the late NY Yankee star Lou Gehrig when he was honored at Yankee Stadium while dying from ALS: “Today I consider myself the luckiest man on the face of the earth.”

No matter what, look for that light at the end of the tunnel. I wish you the very best.

Click here or on the hat to access my new blog.

Choose to Be Happy
 

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Subway Going Downhill

Posted on June 20, 2018 by bermanevansretail

Just a few years ago, the Subway chain was a fast-food dynamo. For example, see Eat Fresh at Subway and Fastest-Growing U.S. Franchisors. Even today, there are nearly 44,000 franchised outlets around the world, with 25,000 stores in the United States.

But Subway is now in a tough situation. As Josh Kosman reports for the NY Post:

“Subway, the struggling family-owned sandwich chain, has hired consultant Bain & Company to professionalize operations and possibly set itself up for a future sale, the NY Post has learned. The 52-year-old chain, the largest in the U.S. by the number of locations, had previously resisted bringing in outside professionals for anything other than advertising, according to two Subway insiders. Perhaps because of that insular culture, Subway has posted declining same-store sales for more than five years.”

“Customer traffic plummeted a whopping 25 percent from 2012-17, according to a Nov. 30 internal Subway memo. To turn things around, Subway has been promoting a $4.99 foot-long sandwich, something it had done often in the past — but that has irked many franchisees because it is hard to make money on such a promotion. Plus, it does not seem to be working, sources said.”

See click the image to read more.

Photo from Shutterstock


 

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Do Shoppers Like Dynamic Pricing?

Posted on June 19, 2018 by bermanevansretail

We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not?

First, let’s define dynamic pricing. According to Luke Metcalfe, writing for Crealytics:

“Dynamic pricing, an E-commerce strategy, applies variable pricing instead of fixed pricing. As more data are analyzed, optimal prices for items are calculated. The time between price changes depends upon the business and item. But it can be as often as every day or even every hour. Dynamic pricing has become critical in E-commerce because of automation. In a store, employees would have to physically create new pricing display information. Yet, the online the price of an item can be dynamically adjusted without much cost to the business.”

 

Do Shoppers Like Dynamic Pricing?

Recently, eMarketer addressed this topic:

“For retailers, top pricing pressures involve keeping up with competition and reducing markdowns to be profitable. More niche — but also important — are issues around dynamic pricing. The practice of lowering or raising prices on the fly. According to an April 2018 survey by Forrester Consulting and Revionics, a majority of consumers worldwide (62%) are OK with fluctuating prices. But, prices must seem fair and not arrived at in an arbitrary way.”

“Dynamic pricing is common practice online, but found less frequently in stores. Not all retailers have the means to implement electronic shelf displays. In a November 2017 survey of retailers worldwide by Planet Retail, 40% were either currently using electronic shelf labels to show prices, promotions, and detailed product info, or planned to use them in the next 12 months. Some 78% of retailers would like to implement more price changes and promotions to provide better prices and deals in-store, Planet Retail found, but 65% don’t feel able to execute all of the pricing changes and promotions they’d like to. Concerns about consumer acceptance have been a hindrance, in addition to technological issues.”

Do Shoppers Like Dynamic Pricing?
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment