Career Advice from the Superstars: A Slideshow

Posted on May 10, 2016 by bermanevansretail
There is a lot of career advice out there, especially on the Web. But how about getting some good advice from the superstars of business?
As Julie Bort notes for Business Insider:
“[2016] will bring your share of troubles, issues, and setbacks. But it will also usher in a heaping load of opportunities, experiences, and victories. To help guide you to make the most of all them, here’s 16 pieces of fantastic and thought-provoking career advice from 16 successful people for you to try.”
Click on the image of Sir Richard Branson to see a slideshow with 16 pieces of advice from highly successful people.

 

 

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 1 Comment

Market Research for Small and Medium Retailers

Posted on May 9, 2016 by bermanevansretail
Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information.
Consider these observations from Surveygoo founder Neil Carey:
“When it comes to your business’ success, market research is crucial. Market research gives us a close insight into the exact needs and wants of our customers – it allows entrepreneurs to study and survey which products and services are worth having on or bringing to the market and which are not. The data and information collected from market research helps you and your business with future innovations while also helping to stay ahead of your competition. The people at Surveygoo have created this infographic that outlines the importance market research and why it is so significant in helping your business grow. Let’s check it out!”

 
mr-inforgraphic
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

How Online Retail Continues to Evolve

Posted on May 5, 2016 by bermanevansretail
Even though online retailing has been around for a while, it is nowhere close to peaking. There are many avenues for growth, and various changes in online retailing practices under way.
As Dave Chaffey observes for Smart Insights:
“Online retail is a huge and booming industry as the latest retail growth figures show. Although overall growth is continuing, interestingly Black Friday, Cyber Monday, and other big days for E-commerce purchases were all down on the year before, despite the fact overall E-commerce sales were up considerably. Consumers are increasingly less impressed by these date-specific offers, so it’ s better to have a strategy which isn’t over-reliant on these days.”
“Check out our infographic created by JBH Marketing to discover the state of online retail 2016 which has other interesting benchmarks – did you know that conversion rates on smartphone are one-third of those on desktop on average?”

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments