Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

It’s Hard Being a Retail CEO — And Finding a New One

Posted on May 27, 2014 by bermanevansretail

It has been a tough few years for senior executives at several major retail chains as performance goals have not been met. And hiring the proper new CEOs has become quite difficult for some firms. Consider this: J.C. Penney, American … Continue reading →

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

Are You Personally Secure Online? Take This Quiz to See!

Posted on May 20, 2014 by bermanevansretail

Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.” As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

McDonald’s Celebrity Endorser Lebrons Burger King’s

Posted on March 21, 2014 by bermanevansretail

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment