Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Younger Restaurant Diners More Likely to Use Mobile Apps

Posted on November 17, 2012 by bermanevansretail

Young adults are the most likely to use mobile media when choosing a place to dine and in interacting with a restaurant. Click the chart to read more.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

2012 Retail Customer Loyalty Winners

Posted on November 15, 2012 by bermanevansretail

Each year, Brand Keys publishes a Customer Loyalty Engagement Index that rates hundreds of firms. The results for 2012 are now in: “The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Tips to Protect Your Passwords

Posted on November 8, 2012 by bermanevansretail

Evans on Marketing Are your passwords strong enough to minimize your chances of identity theft or an invasion of your privacy? As Nicole Perlroth, New York Times reports: “It is absurdly easy to get hacked. All it takes is clicking … Continue reading →

Posted in Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , | 1 Comment