Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Video Tips: How to Be Safer Online

Posted on December 28, 2015 by bermanevansretail

Although it’s nearly possible to totally protect ourselves (whether a person or a business) against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Happy Holidays from Us to You!

Posted on December 24, 2015 by bermanevansretail

  All the Best from Retailing: From A to Z by Joel Evans   Image courtesy of Happy Holidays Pictures  

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Wal-Mart Finally Getting Social Media — Big Time!

Posted on December 21, 2015 by bermanevansretail

Wal-Mart has really stepped up its online and social media activities this holiday season. Its TV ads and social media efforts have been focused around a singing Craig Robinson (who is an actor, comedian, and singer). Here are some examples, with their … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , | Leave a comment