Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Special Ad Age Digital Report

Posted on January 25, 2012 by bermanevansretail

Click the image for the full story.

Posted in Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

What’s Hot Where: A Worldwide Guide to Social-Media Activity

Posted on January 25, 2012 by bermanevansretail

According to Advertising Age: “Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Inside the Mind of the Social Customer

Posted on January 25, 2012 by bermanevansretail

Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment