Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

E-mail + Twitter + Facebook: 22 Tips to Cross-Channel Success

Posted on April 25, 2012 by bermanevansretail

Click the image to read about 22 multi-channel tips.

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Gen Z: Digital in their DNA

Posted on April 24, 2012 by bermanevansretail

This J. Walter Thompson Company report focuses on the newly emerging ‘Gen Z’: “Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens. They will take for granted a world of smartphones, tablets, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Be Relevant. Go Local.

Posted on April 19, 2012 by bermanevansretail

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment