Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by bermanevansretail

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

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Interested in Streaming Music? Then, Unlock the Spotify Universe!

Posted on April 15, 2012 by bermanevansretail

According to Kevin Sintumuang, writing in the Wall Street Journal: “You could practically feel the air change as the tidal wave of hype came at us from across the Atlantic. There was this streaming music service in Europe called Spotify that … Continue reading →

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Is Pinterest the Next Facebook?

Posted on April 12, 2012 by bermanevansretail

What is the attraction of Pinterest? Click the image for the full story in Fortune magazine.

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