Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

How to Find Your Authentic Voice on Social Media

Posted on April 5, 2012 by bermanevansretail

As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can … Continue reading →

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Track Yourself

Posted on April 2, 2012 by bermanevansretail

These images are linked to RescueTime, TallyZoo, and IDoneThis, three online tools which enable people to see how they’re doing. These tools were featured in a Wall Street Journal story on April 2, 2012.       

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What is Pinterest?

Posted on March 28, 2012 by bermanevansretail

At Pinterest: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added … Continue reading →

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