Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Why You Can’t Win If a Story Goes Viral

Posted on March 16, 2012 by bermanevansretail

Click the photo for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China. This is Mike Daisey, during his one-man show “The Agony … Continue reading →

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Tablet Ownership Triples Among College Students

Posted on March 16, 2012 by bermanevansretail

Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

A Groupon Alternative Aims to Offer Small Businesses a Better Deal

Posted on March 14, 2012 by bermanevansretail

As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing | Tagged , , , , | Leave a comment