A Groupon Alternative Aims to Offer Small Businesses a Better Deal

As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the company’s Web-based help in building, managing, and creating marketing campaigns around customer E-mail lists. In February, it introduced yet another service: coupon-based deal marketing. That brings Constant Contact into a crowded field of competition along with Groupon and LivingSocial. In a recent interview, Gail F. Goodman, Constant Contact’s chief executive, explained why she thinks small businesses will prefer her company’s service.”
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This entry was posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing and tagged , , , , . Bookmark the permalink.

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