Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Startups Resist Facebook’s Pull

Posted on March 14, 2012 by bermanevansretail

As Shayndi Rice reports in the Wall Street Journal: “Startups are trying to reduce their reliance on Facebook Inc., a potential threat to the social network as it moves forward with its highly anticipated initial public offering. The risks and rewards … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , | Leave a comment

A Code of Conduct for Web Aggregators

Posted on March 12, 2012 by bermanevansretail

David Carr of the New York Times reports that: “As words and articles became digitized over the last 15 years, they began to float, there for the plucking and replication elsewhere. Words like ‘curation’ and ‘aggregation’ became the language of … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , | Leave a comment

Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp

Posted on March 8, 2012 by bermanevansretail

According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment