Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Mobile Shopping On the Upswing in China

Posted on September 21, 2012 by bermanevansretail

Hey mobile retailers, the largest market in the world awaits. Click the chart to learn more from eMarketer.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Please Sign Up to Follow This Blog! It’s Free. :-)

Posted on September 19, 2012 by bermanevansretail

Just enter your E-Mail address after clicking the “Follow” box at the top right and you’ll regularly receive our posts. More than 465 posts already — and counting. If you see a post you find interesting, please comment or like … Continue reading →

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Setting and Measuring Social Media Goals

Posted on September 19, 2012 by bermanevansretail

More and more retailers have become involved with social media. They recognize the importance of this tool. However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success. Look at the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment