Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

What Retailers Need to Do to Thrive in the Years Ahead

Posted on October 27, 2013 by bermanevansretail

As they plan for the future, retailers have many challenges to meet. In a new report, Ian MacKenzie, Chris Meyer, and Steve Noble of McKinsey & Company identify five key trends: “demographic changes, multichannel and mobile commerce, personalized marketing, the distribution … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment

An Interesting Slideshow on Starbucks

Posted on October 13, 2013 by bermanevansretail

Check out this insightful slideshow on Starbucks from Distilled, a creative online marketing company. Click on the image to see the slideshow.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

What’s Ahead for Wal-Mart in India (and Elsewhere)?

Posted on October 10, 2013 by bermanevansretail

For Wal-Mart, the world’s largest retailer, the last few years have not always been smooth sailing. U.S. same-store sales growth have been slow, and efforts outside the United States have sometimes been problematic. Now, Wal-Mart has suffered a significant setback … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment