Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

JetBlue’s Innovative Customer Service Software

Posted on September 26, 2017 by bermanevansretail

JetBlue is known for its superior customer service. This helps engender customer loyalty, According to fliers’ ratings of the airline industry (as reported by the American Customer Satisfaction Index), JetBlue is the highest-rated domestic airline for customer satisfaction. To make … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

iPhone Rolls On

Posted on September 25, 2017 by bermanevansretail

Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

The Reality of Retailing in 2017

Posted on September 19, 2017 by bermanevansretail

In 2017 alone, we have had a number of posts on the present state of  of retailing. For example, see: More on the State of Store Retailing in 2017 Retail Data by World Region Doing Better at Ominchannel Retailing: Video Tips The Growth … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | 1 Comment