The Reality of Retailing in 2017

In 2017 alone, we have had a number of posts on the present state of  of retailing. For example, see:

More on the State of Store Retailing in 2017

Retail Data by World Region

Doing Better at Ominchannel Retailing: Video Tips

The Growth of Apps in Retailing

Employee Turnover in Retailing: An Infographic

 
But, there’s still a lot more to consider. As reported by Adam Robinson for Cerasis: — and shown in the infographic below:

“The worlds of online and offline businesses continue to merge and in 2017, as outlined in this infographic from the CUBE, it’s time that retailers finally embraced it. The first major change was, of course, the growth of the internet and during this period bricks and mortar retailers started to feel threatened that people would buy products online instead of shopping in their store. What retailers didn’t realize is that this was only phase one, and in truth, it didn’t have a major effect on the majority of stores. Phase two was the proliferation of smartphones as this gave people the internet when and where they wanted it.”

Research has shown that 90% of retail shoppers use a digital device while shopping in the store but the important thing to remember is that this doesn’t mean they’re going to buy the item online. People often just check reviews online and end up buying the product in the store. Find out more about being a retailer in 2017 in the infographic below.

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , . Bookmark the permalink.

One Response to The Reality of Retailing in 2017

  1. Pingback: Music Improves Customer Experience, Even in Serious Settings | Retailing: From A to Z by Joel Evans

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