Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Ramping Up the Customer Experience

Posted on March 26, 2014 by bermanevansretail

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience. As Sarfin says: “The well-known adage of ‘the customer is always right’ is … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Reverse Logistics: How to Improve the Retail Returns Process

Posted on March 25, 2014 by bermanevansretail

Superior reverse logistics are critical to both retailers and customers. Retailers need to handle returns efficiently and effectively; and customers sometimes find onerous return policies to be deal breakers. Consider these observations from Lisa Terry, writing for Inbound Logistics: “The … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

McDonald’s Celebrity Endorser Lebrons Burger King’s

Posted on March 21, 2014 by bermanevansretail

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment