Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Combatting Post-Holiday Blues

Posted on December 28, 2014 by bermanevansretail

TIPS FOR BETTER RETAILING: “Combatting the Post-Holiday Blues” by Joel R. Evans and Barry Berman Now is the time to be prepared for the after-holiday period. This time is often a psychologically down one for both customers (who start to get … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Is Sephora Living Up to Its Price Promises?

Posted on December 22, 2014 by bermanevansretail

What happens when retailers do not live up to the promises they make to customers (or seemingly do not live up to them)? The social media fallout is typically fast and furious. The global Sephora chain, owned by upscale LVMH Moët Hennessy … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

P&G: Retailers’ Friend or Foe?

Posted on December 15, 2014 by bermanevansretail

For decades, Procter & Gamble has been recognized as one of the most cooperative and supportive channel partners. It advertises widely, offers frequent coupons and other promotions, and provides in-store support. But now, Andrew Elliot — a vice-president at WD … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment