Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Today’s Path to Purchase Is Faster Than Ever

Posted on April 2, 2014 by bermanevansretail

As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

A Key Streaming Matchup: Amazon Vs. Netflix

Posted on April 1, 2014 by bermanevansretail

The video and TV programming markets have been shaken up a lot over the past few years, as more firms have gotten involved in streaming  videos and original programming. Two of the biggest players in the emerging streaming marketplace are … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

A Comprehensive Glossary of Retailing Concepts

Posted on March 30, 2014 by bermanevansretail

Looking to learn more about the terminology used in retailing? The Path to Purchase Institute annually publishes a comprehensive glossary. To access the free nearly-700-item 2014 glossary, click the image.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | 3 Comments